In the world of tennis there are few individuals more decorated and revered than the superstar that is Andre Agassi – a man dubbed by many to be the greatest tennis player of all time and who was responsible for revitalising and bringing excitement to the sport. Over a career that spanned 20 years between 1986 and 2006 he helped set tennis alight with a total of 8 Grand Slam titles, winning 17 ATP Masters Series, 3 Davis Cups, and an Olympic Gold medal at the Atlanta 1996 Olympics – achieving the rare feat of securing what is know as a Golden Slam.
With a flamboyance that made him instantly recognisable, and a style of play that was utterly formidable, Agassi reached the pinnacle of his sport by attaining No.1 in the men’s ranking on no less than 6 occasions. Now 10 years on from when he made his last professional appearance against Benjamin Becker, he’s back at this year’s US Open as a spokesperson for global coffee producer Lavazza to help raise money for the Andre Agassi Foundation for Education.
For over 120 years family owned Lavazza has perfected and distributed its original Italian coffee blend, recognised as real pioneers and operating at the forefront of the coffee industry. With their routes originating in Turin, they have grown to become one of the most trusted coffee brands in the world, with an continuing emphasis on staying true to their cultural heritage and demonstrating social responsibility wherever they operate. Over the last 6 years the Lavazza brand has become synonymous with professional Tennis tournaments, a market which they feel fits perfectly with their values, and in 2015 became the only food and beverage brand to partner with all four Grand Slams.
A perfect coming together of minds and ideals, Agassi’s influence of the tennis world is directly comparable to that of Lavazza’s on the coffee industry. Not to be ignored either is Andre’s own life long love of coffee. and his acknowledgment that Lavazza “…make the best quality and authentic Italian coffee I have known for loved for decades”. With a number teasers over the last couple of weeks leading up to the final announcement of his comeback at this year’s event – not least of which being 150 Agassi clones running around New York – the ‘I’m Back’ campaign will see Lavazza donating $1 for every drink sold at this year’s US Open.
With multiple cafes and kiosks available to visitors, along with the launch of an ‘I’m Back’ special edition frappe drink, all money will go to the charity with Andrew set up following retirement, aimed at transforming public education for underserved and under privileged children of the US, both through direct funding and in state and national advocacy.
You can watch the promo video for the launch of the ‘I’m Back’ campaign above. To find out more information about the charity please visit www.AgassiFoundation.org or for more information on the partnership please visit Lavazza.
In light of what is a wonderfully iconic return, we thought we would take a look at some of the tennis’ best ever come backs of all time. Click ‘next’ to see a run down….