Affiliate Marketing Masterclass: Understanding networks

BritMums affiliate marketin masterclass sponsored by affilinetThis BritMums Affiliate Marketing Masterclass is sponsored by affilinet.

Affiliate marketing is a way that many blogger and social influencers highlight products and services to their readers while also making the most of their relationship with their loyal readers. Our Affiliate Marketing Masterclass, presented with and sponsored by affilinet, tells you all about how affiliate marketing works and how affilinet can help you.

This second instalment describes what an affiliate marketing network is and its role.

Affiliate Marketing Masterclass:
Instalment 1
? What is affiliate marketing and how does it work?

 

What is an affiliate marketing network?

?A type of ad technology business that works with thousands of publishers from newbie bloggers to very large portals, and supports the development of relationships with advertisers of all sizes.?

An affiliate network acts as the intermediary between Publishers and Advertisers. Networks handle fundamentals such as payments, tracking transactions and provide a consultancy service to both parties. Networks are the facilitators, working with advertisers and publishers to nurture mutually beneficial partnerships, which could be either individual relationships or a more automated approach (which we?ll address in another Masterclass article).

For publishers ? like yourself ? this means an affiliate network is a one-stop shop for all your affiliate needs, including suggesting potential commercial partners, invoicing and more!

Affiliate networks also provide you with all your reporting requirements, so you?re able to see exactly what is going on with your affiliate activity. If you?re used to using Google Analytics, then you should have no problems navigating round a network reporting interface. We will be covering reporting in more detail later in the series.

For advertisers, working with a network gives them access to a pool of quality publishers ready to promote their brand.

affilinet affiliate marketing diagram on BritMums

Why work with a network?

Not only does the affiliate network have all of the above; they have knowledgeable teams who know how to help publishers generate and nurture a new stream of revenue. They also make sure that the advertising does not impair the credibility of the publisher?s site, especially when it comes to content publishers like you.

Who are affilinet?

affilinet is a performance marketing network, founded in 1997 and owned by digital business giant United Internet Group. Our offices in the UK, Germany, France, Spain, Austria, Switzerland and the Netherlands offer local insight as well as international reach when required.

Our advertising platform automates display and native advertising for thousands of publishers from bloggers to large online portals. We also handle administrative tasks such as invoicing and payment, so bloggers can concentrate on what they?re best at; creating fresh, compelling content for their readers.

Jargon buster

Network:
A technology platform that brings together publishers and advertisers for the mutual benefit of generating new revenue

Ad Technology:
Refers to all technical software solutions and services that manage all aspects of online ad delivery

Look for the next instalment of the Affiliate Marketing Masterclass the second week in February. Got questions? Let us know and we?ll get answers!

What?s next?

To find out more about what you can do with affiliate marketing and how to work with affilinet click here.

To sign up to affilinet and start making money from your blog click here.

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