An Artisan Story ? John Varvatos Artisan Pure

Let me paint you a picture on this dull January day, you are transported to the verdant hills surrounding Xalapa, Mexico and its vast coffee and citrus groves. From the Mediterranean cliff sides, to the azure waters of the ocean, to a beautiful estate nestled in the mountains. Close your eyes and take a deep breath and inhale, there you go, can you get it ? Of course you can the revitalizing blend of citrus and fresh herbs with woody accents for a refreshing crisp aroma. The modern, sun-warmed woods from Mexico.

And open those eyes again. Ohhh sorry your back at your desk, but see how vivid your imagination can be when you let go and your sense of smell is your strongest sense for recapturing past memories.

So how about each time you smell the subject of today?s post you?re able to carry yourself off to this South American paradise. The latest chapter of the John Varvatos Artisan story, Artisan Pure, this complements the other members of the Artisan collection and captures the light, natural and laid-back vibe by which the fragrance was inspired and likewise the look and feel draws inspiration from the light, airy natural-tone fabrics of John?s stylish and aspirational menswear line.

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