Hopefully after last week?s challenge, Block the Stats, you are feeling slightly more free from constraints. Blogging these days is an uphill battle to be read, noticed, shared and respected. Back in 2009 there were a few hundred British Lifestyle/Parent Blogs, now there are thousands. And with that rise in the amount of blogs, the social media channels upon which to follow those blogs and bloggers has gone up.
Initially Twitter was the first point of call and Facebook the second. There wasn?t much else at that time! Now not only do we have Twitter and Facebook, the Grandaddies of Social Media, but we have the added joy of Instagram, Pinterest, Google+, Tumblr, LinkedIn and more.
So many channels, so little time! My Embrace Happy Blogger Challenge for Week Two is: Who do you follow?
First and foremost, while it is important to have a social media presence on each of the mainstream social media channels, for your own health, well-being and sanity, I truly believe that it is crucial to focus primarily on one to three of those options. For me personally, I spend the bulk of my time on Facebook and Instagram, limited attention is given to Twitter while Google+ and Pinterest remain a slight bit of a mystery to me.
In order to keep my already limited attention focused, I have chosen Facebook, Instagram and Twitter as my main social media channels. If you have the time and dedication to give equal and appropriate energy to more, you have my admiration.
Promotional tools like being able to schedule updates through platforms like Hootsuite, Tweetdeck or Social Sprout make it easier to manage the minefield of social media. But life is for living when you are embracing happy. Don?t let the draw of social media pull you away from, generally, the reason you began blogging?your family.
Which social media channel you follow and visit with frequency is up to you and your needs but have a realistic look at the amount of time spent and the return on your investment.
Now that you?ve made your choice in which platforms to focus on, let?s have a real look at who you follow on those respective channels. From an Embrace Happy perspective, I don?t feel that every Follow is necessarily worth a Follow Back. Is that person/brand/business/random relevant to you, your blog, your interests and your goals? If yes, then by all means, follow away! However, when was the last time that you had a look at your followers and who you are following?
That time is now! Are you following thousands on Twitter? Do you have a record number of followers on Instagram or Pinterest? Who are those people? Are you engaged with them? Do they do anything for you?
My challenge to you in Week Two is to have a good, honest look at who you are following and have a bit of a blogging Spring Clean. There are apps that will help you to do this but there is nothing like scrolling down memory lane and having a good, old-fashioned tidy up! You will suddenly find your time line more relevant, more interesting and hopefully more engaging.
I highly recommend creating and utilising lists to further hone down your favourite and most worthwhile people and for goodness sake, if you are following someone for unhealthy, negative reasons, please UNFOLLOW them and embrace happy. If you follow certain people or they follow you for all the wrong reasons, stick a fork in that relationship and call it done. Let it go and you will find your happiness multiply tenfold.
There you have it! The Embrace Happy Blogger Challenge for Week Two is to really look at who do you follow? I look forward to hearing about the success of your Blogging and Social Media Spring Clean and how it makes you feel! Please share your thoughts with me in the comments below. Next week we will be relighting your blogging fire!
About Karin Joyce
Karin Joyce is the creator of Embrace Happy, an inspirational and motivational website where the focus is on celebrating the good in our lives every day. The Embrace Happy tagline is: Not every day is good but there is good in every day. Before starting Embrace Happy, Karin was one of the ?old school? bloggers from the early days of what was then British Mummy Bloggers with her parenting blog Cafe Bebe. In between school runs, blogging and being a wife to Mark and Mum to Ella (6 1/2) and Sam (3), Karin also works as a freelance social media manager and consultant.