Keen to preserve their sales momentum and convince readers the drama of the general election has not yet ended, the papers appear to have developed a taste for “WAR”.
Everything is war as the headline writers blow up the significance of almost every thought and discussion following Thursday’s shock result.
Those papers who championed the Conservatives and David Cameron are also no doubt keen to make him seem a dynamic and thrusting, decisive man-of-action.
When Cameron appointed a Culture Secretary who has previously criticised the television licence, it was WAR ON THE BBC.
And when Cameron said he plans to sit down and discuss terms with the EU, it was WAR ON EU.
Which all raises the question of ‘war, what is it good for?’. Selling newspapers, they hope.